PERSONAL INFORMATION WE COLLECT When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we gather information about the web pages or products you view, websites or search terms that referred you to the Site, and how you interact with the Site. This automatically-collected information is referred to as “Device Information.” We collect Device Information using technologies such as: “Cookies” – data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org “Log files” – track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. “Web beacons,” “tags,” and “pixels” – electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is referred to as “Order Information.” “Personal Information” in this Privacy Policy refers to both Device Information and Order Information. HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Order Information that we collect to fulfill orders placed through the Site (processing your payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you. Screen our orders for potential risk or fraud. Provide information or advertising related to our products or services in line with your preferences.
We use the Device Information to screen for potential risk and fraud (particularly using your IP address) and to improve and optimize our Site (e.g., by generating analytics about how our customers browse and interact with the Site, and assessing our marketing and advertising campaigns). SHARING YOUR PERSONAL INFORMATION We share your Personal Information with third parties to help us use your Personal Information as described above. We also use Google Analytics to understand how our customers use the Site (read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/). You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information we receive, or to protect our rights. BEHAVIORAL ADVERTISING We use your Personal Information for targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. Opt-out of targeted advertising using these common links: FACEBOOK - https://www.facebook.com/settings/?tab=ads GOOGLE - https://www.google.com/settings/ads/anonymous BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some of these services at the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/. DO NOT TRACK Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. YOUR RIGHTS If you are a U.S. resident, you have certain rights regarding the personal information we hold about you. These may include the right to access, correct, update, or delete your personal information. To exercise these rights, please contact us using the information below. DATA RETENTION When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. CHANGES We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. CONTACT US For more information about our privacy practices, questions, or complaints, please contact us by e-mail at sales@epdparts.com or by mail using the provided details.